1. Introduction

This Privacy Policy outlines how WhatFlixx collects, uses, protects, and discloses personal information when you use our applications across iOS, iPadOS, macOS, and tvOS (collectively, the "Service"). By using the Service, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

We collect information to provide and improve our personalized movie discovery and movie discussion features:

A. Information You Provide Directly

B. Information Collected Automatically

3. How We Use Your Information

We use your information exclusively for the following purposes:

4. AI & Generative Recommendations

When you query our AI Movie Concierge, your prompts and contextual movie preference tokens are processed securely. Prompts are used only to generate real-time recommendations. Your queries are not used to train public foundation models, and we do not sell your conversational data.

5. Third-Party Services & Data Processors

We partner with trusted third-party providers to operate our app:

6. Data Retention & Account Deletion

We retain your personal data only for as long as your account remains active. In accordance with Apple App Store Review Guideline 5.1.1(v), you have the right to delete your account and all associated personal data at any time:

7. Security of Your Information

We implement industry-standard encryption standards (TLS 1.3 in transit and AES-256 at rest) to safeguard your data. While no transmission method over the internet is 100% impenetrable, we actively monitor our infrastructure to prevent unauthorized access.

8. Children's Privacy

Our Service is not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you become aware that a child has provided us with personal information, please contact us so we can immediately delete such records.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by updating the "Last Updated" date at the top of this page and providing in-app notifications where appropriate.

10. Contact Us

If you have questions, feedback, or data privacy requests regarding this policy, please contact our data privacy team at: